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The Flagship Engagement

StopleakingbookingstoOTAsandapatchworkofvendors.

One team rebuilds discovery and conversion as a single revenue system. Site, booking, SEO, AI search, reviews, multilingual content. Direct bookings into your calendar, commission free. Compounding every month.

0%

Commission paid to OTAs

5 → 1

Vendors collapsed into one team

4 wks

Foundation live and converting

90 d

Compounding window before review

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The Problem

Most businesses have a fragmented digital presence.

A web designer built the site three years ago. Someone's nephew runs Facebook. There is one booking system, or three. No schema, no AI search strategy. Nobody is sure the contact form even delivers email.

When something breaks, nobody owns the whole funnel. The web designer blames the SEO consultant. The SEO consultant blames the platform. The owner translates between vendors who do not talk to each other.

Revenue Engineering replaces that with one accountable team.

What We Take Over

Sixcapabilities,runbyoneteam.

Every layer of the discovery and conversion funnel, owned end to end. Active social, short-form video, KOC partnerships and Meta ads available through our partner studio when you need them — single point of contact, quoted separately.

01Foundation

Website rebuild and Zatrovo booking

Bespoke build, no template. Multilingual where it fits. Zatrovo, our own SaaS, runs your bookings under your brand. Both included free at every tier.

02Discovery

Programmatic SEO and content

AI augmented production at a volume traditional agencies cannot match. Location pages, treatment pages, FAQ libraries, topical clusters. Platform-native in every language.

03AI search

AEO and GEO for ChatGPT, Perplexity, AI Overviews

Engineered presence inside ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. Schema, structured content and source placement so the LLMs can quote you.

04APAC + local discovery

Naver, Google Business Profile, local SEO

Korean tourists do not use Google. Naver Place, Blog, Map covered alongside multilingual GBP posts, citations and location pages. Highest-ROI channels most agencies skip.

05Reputation

Review and reputation systems

Automated requests post-visit, multi-platform monitoring across Google, Facebook, TripAdvisor and Naver, AI-assisted responses with human approval. Reviews run as a system.

06Measurement

GA4, attribution and revenue reporting

GA4 wired to track traffic, bookings and channel mix. Reporting against the metrics that matter — direct bookings, channel revenue, citation share. No vanity dashboards.

Partner studio · optional add-on

Active social management, short-form video for Reels / TikTok / Xiaohongshu, Meta ad campaigns and Chinese-market KOC partnerships. Run via our partner content studio. Single Irvale contact, quoted separately.

The Bigger Picture

Phase01setsthefoundation.Theflywheelcompounds.

Setup feeds a four-stage flywheel. Attract gets the right traffic. Convert turns visits into bookings. Retain rebuilds margin from existing customers. Amplify feeds reviews and referrals back into discovery. Each turn fuels the next.

Phase 01

Setup

Audit. Website rebuild. Booking. Profiles. Tracking. The substrate everything compounds on.

Once live →
The flywheelCompoundingEach turn fuels the next
02Attract
03Convert
04Retain
05Amplify
02Attract

Get found across every channel that matters.

Multilingual SEO, AEO/GEO for AI search, Google Business Profile, Naver, programmatic content. Every surface where your customers research, your business shows up first.

03Convert

Turn visits into bookings.

A funnel built around Zatrovo. Fast multilingual website, frictionless booking, deposits, automated reminders, no-show protection. Traffic that other businesses leak to third-party platforms lands directly in your calendar, commission free.

04Retain

Rebuild margin from existing customers.

Customer database, post-visit email and message automations, packages, gift vouchers, loyalty mechanics. Every booking feeds a profile that keeps customers coming back without re-acquisition cost.

05Amplify

Reviews and referrals feed the next cycle.

Automated review requests, multi-platform monitoring, AI-assisted responses. Happy customers leave reviews and bring friends, which boosts rankings, social proof and discovery. The wheel turns again, faster.

Who It's For

Owner-operators who want a partner, not five vendors.

Small and medium businesses doing roughly $6k to $60k in monthly revenue. Service businesses, hospitality, wellness, fitness, professional services. Multi-location welcome. Founders who want one accountable partner instead of five.

Especially suited to businesses in Thailand and Southeast Asia targeting local, expat and international (Chinese, Korean, Western) buyers. Operating from London and Chiang Mai means real coverage of both cultures and the channels each one actually uses.

If your funnel is stitched together from three platforms and four contractors, this is the engagement that consolidates it.

Recent and Ongoing Work

Thesameplaybook,runninglive.

Every approach proposed for clients runs first on Zatrovo, our own SaaS, then ships to the businesses below.

Our own SaaS · Live

Zatrovo

The full Revenue Engineering playbook applied to ourselves. Website built from scratch, programmatic SEO at scale, multi-language and multi-service architecture, AEO/GEO foundations, AI search optimisation. Every approach proposed for clients runs on Zatrovo first.

  • Website build
  • Programmatic SEO
  • 300+ blog pages
  • Multi-language content
  • Multi-service architecture
  • AEO/GEO foundations
  • AI search optimisation

Active partnership · Chiang Mai

BOXX Muay Thai

High-volume Muay Thai gym. Website rebuild, Zatrovo booking integration, ongoing social media management with paid video ad campaigns driving customer acquisition, multilingual content and review automation.

  • Website rebuild
  • Zatrovo booking
  • Social media management
  • Video ad campaigns
  • Review automation
  • Multilingual content

In progress · Beauty studio

Reya Lashes

In progress

Full Revenue Engineering engagement just started. Closest profile to a typical service-business client. Same playbook, deployed live right now.

  • Website rebuild
  • Zatrovo booking
  • Programmatic SEO
  • Multilingual content
  • GBP optimisation
  • AEO/GEO foundations
  • Review automation
  • Naver presence
Why This Works

Threeprinciples.Provenonourselvesfirst.

Single accountability

One team owns the funnel. No blame games between vendors. When something breaks, you call one number.

Tech and strategy combined

Most agencies are creative shops or technical implementers. Irvale is both. We design the funnel and ship the code that runs it.

Owned infrastructure

Zatrovo, our own SaaS, handles bookings, payments and messaging under your brand. Included free, not outsourced.

13K+

Members served on Zatrovo, our own playbook proven on ourselves

300+

Programmatic SEO pages shipped on the same engine clients run

4

Languages handled natively across discovery, booking and reviews

Honest edges

  • Active day-to-day social media management, video production, KOC outreach and Meta ad operations sit with our partner studio. Available as an add-on, single point of contact through Irvale.
  • No promises of rank one in 30 days or 10x bookings overnight. SEO and AI visibility compound over 90 days minimum.
  • A small client roster at any given time. If we are at capacity we say so and recommend someone honest.
Engagement Tiers

Threetiers.Onevaluestack.

Website rebuild and Zatrovo booking are included free at every tier. The retainer covers the team and the discipline that runs the funnel.

Launch

from $1,450

per month · three month minimum

For owner-operators who want the funnel professionally run without hiring a marketing team. Website rebuild and Zatrovo included free.

  • Bespoke website rebuild, launched live
  • Zatrovo booking under your brand, included free
  • Google Business Profile and local SEO
  • Reviews and reputation system
  • Schema, AI crawler policy, baseline GEO
  • GA4 setup and performance reporting
Most chosen

Growth

from $3,450

per month · three month minimum

For businesses ready to compound. Full content engine, AI search visibility, Korean market entry. Where most clients settle after the launch phase.

  • Everything in Launch
  • Programmatic SEO and topical map at scale
  • Full AI search visibility programme (GEO/AEO)
  • Naver presence and optimisation
  • Multilingual content production
  • Email and CRM lifecycle (Klaviyo, Mailchimp or Resend)
  • Strategy reviews with the founder

Bespoke

from $5,500

per month · six month minimum

For multi-location or multi-market businesses. Includes partner-studio social, video and Meta ads coordinated under one roof. Scoped to brand, category and competitive set.

  • Everything in Growth
  • Partner studio: Xiaohongshu and KOC partnerships
  • Partner studio: active social, short-form video, Meta ads
  • Multi-location coordination
  • Custom dashboards and server-side attribution
  • Dedicated account manager

Indicative starting prices. Scopes are sized to brand, category and competitive set. Multi-location estates and enterprise engagements quoted individually. Pricing is in USD and excludes VAT where applicable.

Oneteam.Onefunnel.Onenumbertocall.

Book a 30 minute discovery call. We walk through your presence, baseline the gaps, and tell you honestly whether Revenue Engineering fits.

Book a Discovery Call →

We respond within 24 hours.

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